Keep It Exclusive
Kors' price point is generally lower than Jimmy Choo's, so don't try to make Choo much less expensive or else you risk giving up that perception of exclusivity and high fashion. You always have to consider that sometimes a high price is a selling point, paradoxically. Lowering prices could come off as a sign that quality is dropping too. Avoid at all costs!
[Photo via @jimmychoo]
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
