YSL Launches Unisex Pop-Up Boutique in NoHo

by LIZ ADAMS · February 19, 2009

[Caitlin Kelly, Annie Atkinson, Kim Raver. Photos by SHAUN MADER for PMc]

Pop-Up stores are becoming quite fashionable lately.  With everyone from Wired to Target to Sephora jumping on the bandwagon.  Now, it looks like YSL is taking the lead as far as upscale designers go, and opening their own version of the pop-up. Wednesday evening fashion insiders and fans checked out YSL's new unisex pop-up boutique at 55 Great Jones Street. Guests included:

More photos and story  below...

Kim Raver, Amber Estabrook, Colleen Kennedy, Carol Smith, Dan Ragone, Laura Lendrum, among others who checked out the unisex designs of Stefano Pilati such as cashmere sweaters and leather jackets, along with typical luxe YSL accessories.  It's only open until February 21 (before heading off to Europe for more Fashion Week fabulousness!) so stop by while you still can...

Lottie Oakley, Amber Estabrook, Laura Lachman

Bridget Helene, Colleen Kennedy, Emmeline Kuhn, Hannah Guz, Elizabeth Bock, Lea Rao

Colleen Kennedy, Christina Chen, David Thielbeule

Carol Smith, Dan Ragone, Libby Conover, Laura Lendrum

Jim Shi, Laura Lendrum, Kate Shelter, Dan Ragone

Christy Kirschenmann, Tricia Rosentreter, Georgia Kakaris