The Scentual Sisters Behind Fashion's Favorite Fragrances, 12.29

by Christie Grimm · March 31, 2016

There is no more necessary a luxury than a properly scented life. As far as olfactive genius - and yes, that is actually a word - sisters Dawn and Samantha Goldworm beyond reek. The founders of the uber in demand 12.29, this eau so scentual twin duo have been behind some of the most fashionably fragranced fetes and hot spots around, from custom scenting runway shows for super chic designers like Rodarte, Jason Wu, and Thakoon, to their thoughtfully designed aromatic experiences awaiting guests at The Viceroy, The Thompson Hotels, and, where we happened to meet up with them, The Quin Hotel. With noses to kill for, style to match, and a personal line of candles that look and smell like The Row, what's not to love?

[Photos by Wendy Ploger]