A Monaco Grand Prix experience. A world food tour for culinary aficionados. A proposal on top of Mt. Everest. To most of us, these sound like fantasy trips or ideal vacations. But to others, they're actual birthdays and trips that were set up by the luxury travel agency In The Know. The brainchild of founders Lia Batkin and Seth Kaplan, the agency calls itself a "travel and lifestyle company" that caters to a young, savvy demographic. The team puts together personalized luxury experiences for their clients, with a wide range of locations, experiences, and elements that turn an ordinary birthday into a glamorous memory. We sat down with Lia Batkin to talk about how the company was founded, as well as the passions that fuel its success. Click through for our interview and slideshow.