Would you say that you reflect the Grungy Gentleman lifestyle?

Yeah! (laughs) Definitely. When we work on our partnerships we always try to work with partners that affect men’s culture. In the past when we worked with Mitchell & Ness, when we worked with Timberland, these are companies that affect such a wide demographic of men across the country, and of course globally. You might have a typical middle-America person wearing it, a construction worker, a person in the inner-city, a fashion person, an athlete—and those are the projects that we like to work on—projects that affect men’s culture.
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