You're a working girl. You're busy, driven, and always on the move. You don't have time for frilly, extraneous underwear. Marissa Vosper and Lauren Schwab know those feels and that's why they created Negative. The modern woman is efficient and to-the-point, so why should her lingerie be any different?
After meeting in college, these two besties left their respective careers to plunge into the world of fashion, taking night classes at FIT and travelling to Paris to learn from the best. A few years later, their labor of love came into fruition - an underwear company that broke the status quo, making less more, and leaving only the essentials. After launching a Cool Girl-approved pop-up shop in SoHo last month and showing up on some of NYC's chicest Instagram accounts, Negative Underwear is taking the intimate apparel world by storm. We caught up with co-founder Marissa Vosper to get the scoop on the brand you should be wearing now.
Photos by Vlasta Pilot