Interview: The Sisters-In-Law Behind Veronica Beard Talk Signature Style, Winter Beauty & The Evolution Of Their Brand

by Stephanie Maida · December 3, 2014

Veronica Swanson Beard, Veronica Miele Beard

Eponymous brands are nothing new in the world of fashion, but how many times have you come across one whose name was shared by two designers? Enter Veronica Beard, the NYC-based label launched by sisters-in-law, that's right, both named Veronica Beard. But it's not just their unique back story that has us (and a legion of stylish superwomen) hooked. After leaving their respective careers in finance and fashion/marketing, Veronica Miele Beard and Veronica Swanson Beard joined forces to create classic-cool wardrobe staples for the working women and mothers who inspire them every day. From launching their signature jacket with interchangeable "dickeys" in 2010 to developing a full range of tailored must-haves, the designers have come quite a long way, showing at New York Fashion Week and appearing in the closets of some of the city's most successful women. We caught up with the Beard sisters at their Chelsea showroom to pick their brains about everything from design aesthetics to winter beauty tips. Click through for all their secrets!

[Photos by Patrick MacLeod]