NYC Fashion Innovator Sponsored By Heineken: Leandra Medine Of The Manrepeller, The Thinking Woman's Fashion Icon
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Are you currently doing this site as a one man operation?
[Leandra’s Celine bag]Are you currently doing this site as a one man operation?
"I have one ad girl who helps manage the ads for my site.”
Because the ads must come pouring in right? Do you do any outreach?
“No - well I was really lucky because right before fashion week, Ad Week named me one of the most powerful voices in fashion, which is obviously an important one for advertisers.”
“Yeah so I’ve been very lucky with the advertising and everything, but that’s also another source of stress obviously.”
Yeah because now you have to learn this whole other world, but so is the way to ultimately monetize Manrepeller through advertising?
“It hasn’t been in the past but it has definitely become very important for me in the last three months. It used to be like 20% of my revenue and now I think it’s like 80.”
Wow. And what are the other revenue streams coming from?
“Collaborations, public appearances, things like that.”