You've been in the fitness sphere for years. How has the culture changed since you first started?
I've been in the fitness industry for 17 years, and I think it has changed a lot in that time. Most women were only into cardio - I think they were a little intimated by weights and building muscle. But now it has changed: Strong is the new sexy. These days people want to build more muscle, to go to these more intense workouts. I think there has been a change in mentality and people are willing to push more and go to their limits.
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