Go viral for being charitable!
Keaton's mom went viral for exploiting her son being "bullied" in order to get invited to movie premieres by celebs. Dennis from 30 Rock went viral for saving a guy from getting hit by a subway to get celeb perks. Reality show contestants are redeemed for their disgusting behavior because their Instagrams for DIFF (charitable) Eyewear get a billion likes! See how that works?
[Photo via @diffeyewear]
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