Fivestory's Claire Distenfeld, The 27-Year-Old Fashion Force Taking Over The Upper East Side
Fivestory's Claire Distenfeld, The 27-Year-Old Fashion Force Taking Over The Upper East Side
When sourcing pieces, does your own aesthetic play into it, or are you picking pieces with a particular type of girl in mind?When I first started last spring, I didn't have a particular girl, so I went from my gut and just bought what I loved. Then, I had to really go into the statistics, be in the store and see what my customer was. So at the end of the day, I always start with my gut. Whenever I go into a showroom, I over-pull. I always look at the pre-pull and say, 'don't get too excited. I'm not gonna buy all of this.' I always pull everything I love and then I start filtering in who's gonna wear this besides me. Or maybe I won't wear this, but she will. Now I'm a little smarter, a little more educated. I always say if I continue to really be guided from my insides, then I'll always be consistent. I'll always have my loyal following because they trust my taste, so I have to stick to it. That's kind of my guideline.
Go HERE for the full interview!
When sourcing pieces, does your own aesthetic play into it, or are you picking pieces with a particular type of girl in mind?
When I first started last spring, I didn't have a particular girl, so I went from my gut and just bought what I loved. Then, I had to really go into the statistics, be in the store and see what my customer was. So at the end of the day, I always start with my gut. Whenever I go into a showroom, I over-pull. I always look at the pre-pull and say, 'don't get too excited. I'm not gonna buy all of this.' I always pull everything I love and then I start filtering in who's gonna wear this besides me. Or maybe I won't wear this, but she will. Now I'm a little smarter, a little more educated. I always say if I continue to really be guided from my insides, then I'll always be consistent. I'll always have my loyal following because they trust my taste, so I have to stick to it. That's kind of my guideline.
Go HERE for the full interview!
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
