The Eclective's Cyndi Ramirez & Adam Fulton On Finding The New Cultivators Of Cool
The Eclective's Cyndi Ramirez & Adam Fulton On Finding The New Cultivators Of Cool
Why do you think it's so important for brands to cultivate a relationship with these creatives and influencers?Adam: If you are in marketing, you've probably read The Tipping Point. It may be common knowledge now, but a small group of creative and unique individuals can sway huge cultural decisions -- which affects buying decisions across the country. While brands are usually focusing on top level influencers like celebrities and socialites, The Eclective is amassing a much larger network of real-world influencers. Our job is to create this community, this collective of individuals, and allow brands never-before-granted access. From there, it's up to the brand as to what story they want to tell through our members.
Go HERE for the full interview!
Why do you think it's so important for brands to cultivate a relationship with these creatives and influencers?
Adam: If you are in marketing, you've probably read The Tipping Point. It may be common knowledge now, but a small group of creative and unique individuals can sway huge cultural decisions -- which affects buying decisions across the country. While brands are usually focusing on top level influencers like celebrities and socialites, The Eclective is amassing a much larger network of real-world influencers. Our job is to create this community, this collective of individuals, and allow brands never-before-granted access. From there, it's up to the brand as to what story they want to tell through our members.
Go HERE for the full interview!
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