Insider Tips From Our Favorite Fashionistas: Becka Diamond, Lydia Hearst, Sydney Reising, And More!

Sydney Reising, Founder Of Sydney Reising Creative

What do you think your favorite part about Fashion Week is?

I think its seeing all your friends at one time, and getting to have multiple reunions with people that you only get to see twice a year.

Can you tell us a little bit about your job?

I come up with cool ways for designers and brands to meet their targets and throw parties, fashion shows, that kind of stuff.

And have fun?

Ya, it’s all about having fun.

Any cool upcoming projects you can share with us?

Next week I’m working with this really cool new publication called [Wherever] Magazine, and it's non-fiction travel literature. So we’ll be launching that next weekend, and we’ve gotten some really interesting requests from celebrities to come, so we might see some rappers and things coming out to celebrate. We’ve heard from Waka Flocka and Miguel, and a few other people who I don’t think we should talk about yet because they’re a little bit paparazzi central.

What inspired you to create an awesome/party-rockers-like gig?

You know, that’s an excellent question. I think that nobody was doing things that were fun anymore. And you know, that’s really just what it was all about, giving a voice to younger kids who were doing something cool.

Survival tips for fashion week: beauty, hair, everything.

Band-aids