The other day I walked into a store and I got a whiff of a perfume that my aunt used to wear, and it brought back so many memories. Do you find that people often make such associations?
The other day I walked into a store and I got a whiff of a perfume that my aunt used to wear, and it brought back so many memories. Do you find that people often make such associations?
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That shows you how important fragrance is, because it is linked to memory. In your case, childhood memory. I just read recently about a study they did. If you see someone for the very first time, it takes the brain 20 seconds to decide if you like this person or not. It only takes our nasal impression 15 seconds. Faster than our brain on the visual side, to decide if you like this person or not, depending on their smell.
It’s funny, in French and German you have a saying that literally means “I can’t smell that person,” meaning I cannot stand that person.
We have the luxury that we can teach and tell our customers about it. They’ll come in and say “I have no idea what this is,” but they’ll know or we will ask if they like floral, or citrus, or spicy, and I look at the customer – he or she, doesn’t matter. Skin tone, age, style, and from there, you get a pretty good idea, and then we start going in a particular direction. It’s very personal.
[Photo via]
[Photo via]
That shows you how important fragrance is, because it is linked to memory. In your case, childhood memory. I just read recently about a study they did. If you see someone for the very first time, it takes the brain 20 seconds to decide if you like this person or not. It only takes our nasal impression 15 seconds. Faster than our brain on the visual side, to decide if you like this person or not, depending on their smell.
It’s funny, in French and German you have a saying that literally means “I can’t smell that person,” meaning I cannot stand that person.
We have the luxury that we can teach and tell our customers about it. They’ll come in and say “I have no idea what this is,” but they’ll know or we will ask if they like floral, or citrus, or spicy, and I look at the customer – he or she, doesn’t matter. Skin tone, age, style, and from there, you get a pretty good idea, and then we start going in a particular direction. It’s very personal.
[Photo via]
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