People are so into trends with fitness and health. Do you think pilates is part of that?
HA: I think something interesting about pilates was that it was really the start of the boutique fitness trend. Boutique fitness happened because pilates existed. I don't think of it as being trendy because it's been on a slow and steady growth for 20 years in popularity. So I think with the boutique fitness boom that has happened in the past really 2 or 3 years, that has definitely brought a new group of people, it has definitely piqued the interest of a new group of people who the only way they worked out before was running or maybe the elliptical, with occasional crunches that were not thoughtful.
People are a lot less focused on just being skinny, and more focused on feeling healthy in their bodies. One really significant expression of that is, if you just want to be skinny you'll run a elliptical only and not do anything else, but if you want your muscles to be toned or you want your back to not hurt after you sit for many hours, or things like that, you need something that is a little bit more sophisticated in the way that you're moving, and you need a more sophisticated view on how you're using your body.
Right, when you look over a models Instagram feed, their workouts are intense...
HA: That's been really interesting to watch, because 4 years ago you would have never seen a model on a billboard where you can see any visible muscle definition. That is like a brand new thing, where the models are trying to look more like dancers.
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