Our secret is to try to create something different and unique. We work a lot on the customization of our products with our Tailor Made Program, because it is crucial to offer a unique and distinctive product to our clients.
Our strength at I-I is our ability to market a unique product at an average price of approx. $197. We define it as “affordable luxury”, and we are reinforcing this message with the creation of a new family of products, EYEYE. This latest product was based on the current state of the market and its evolutionary trend with EYEYE being offered to the public at a price of less than $100 while still representing the brand’s DNA being innovative and unique.
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