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Would you say it was a little taste of everything? That was the whole idea. We wanted to show a cross-section of what we considered the real downtown New York. Next month we're releasing a website where you'll be able to see all 100 participants and listen to their work, but right now we’re letting the full list kind of spread by word of mouth. We had some big, big names, but I think what makes it really interesting is the diversity and the…kind of authenticity of the people who participated. Everybody is doing something and having an impact in New York, and that’s what we wanted to show. We’re getting ready to take it on the road now to show it in other cities, and we’re really proud that these other cities will be getting such an authentic taste of New York City culture. Can you describe a little more about the process of who you chose, and once they were chosen, what they did to be a part of the CNNCTD+100 project. My partners and I started with a list of everyone we could think of who were doing more than one thing, doing new things, or were respected in their industry. We picked people from the list who inspired us and had a real influence on NYC culture. So you could inspire us with food, for example the guys at the Meatball Shop, or you could inspire us by doing a million things, for example, we did Andre Saraiva. [Photo: Roman Grandinetti] One interesting pick for us was Pharrell. I worked at A Bathing Ape when I was younger, and it’s also where my girlfriend and business partner Bibi and I met so his involvement in the show was extra meaningful. We just expected him to send music, but he sent in a story talking about the inspiration for his marketing agency I Am Other. It was a really personal introduction and so that was a nice surprise. We also have people like Bill Powers, who is a great representation of the art world here in New York. To promote the show he did a Sound Graffiti outside of his gallery on Forsyth called Half Gallery. Another good one off the top of my head would be the one from Serge Becker--he remixed the Delancey car service call waiting. [Laughs] But basically all the participants designed the outside of the button and designed the audio. Some people put a lot of time and effort and imagination into them, which is just kind of humbling. There are 100 works and they’re all different and represent a unique artistic perspective, all based around the theme of Sound Graffiti. Tell me more about Yoko Ono's contribution. Yoko Ono produced a song for the button. That was one of the hardest to get. A lot of time went into Yoko’s. She has a lot of people working with her to protect her interests. I think the fact that she chose to participate in our show and that we were able to sort of meet her standards says a lot about the way we operate and Yoko’s belief in the show. And of course it says a lot about Bibi. Bibi was in charge of Yoko’s contribution, and it was worth all the work!
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