Joe Fresh SoHo Opening: Our Exclusive Interviews With Creative Director Joe Mimran, Paper's Mickey Boardman & More

by guestofaguest · October 16, 2013

Joe Fresh SoHoJosh Abelow Mural Joe Mimran, Kyleigh Kuhn, Tennessee ThomasJoe Fresh SoHo

Celebrating Joe Fresh’s Fifth New York City outpost in SoHo, Tennessee Thomas, Kyleigh Kuhn and Ysa Perez joined forces with Creative Director Joe Mimran. Mimran also tapped New York-based artist Joshua Abelow to create limited edition T-Shirts inspired by Paris, exclusively sold at Joe Fresh’s Soho location. Between admiring the new collection and observing UR New York's creation of a one-of-a-kind mural wall inside the store, we caught up with Mimran, as well as Style Director Andrienne Shoom, artist Joshua Abelow, and Paper Magazine's Mickey Boardman. Click through to see what they had to say about the brand and how it all fits into our eclectic city.

Interviews by Devin Barrett

[Photos via BFA]