So what’s on the horizon - what’s the next step, we might say - for you and Barri at Madison Harding? I know that you just launched a Polyvore Design Collective...Yeah, that’s huge. We’ve really partnered with Polyvore in the last six months, and they’ve done a tremendous amount for our business, promotion-wise, and there are so many people who are looking on Polyvore each day and [the collaboration has] just been such a great thing for us.So we’re doing the design collective. We’re doing a collaboration with a blogger Olivia Lopez and that’s coming out this month, actually. She designed a really cool boot - like a festival boot - and she’s going to promote it, and we’re going to sell it on our website.We’re doing a really cool new look-book for spring, which will be up soon on our website. We’re basically taking... We love street style and we have a lot of friends who are doing amazing things. They have cool jobs, they have cool lives, they have great style. So we’re going to pick ten different girls who we respect and love and think are great, and we’re going to go into their closets and we’re going to ask them to pick three of their favorite shoes from our spring line and we’re going to see how they style them. And take pictures of them in their home and their closet with all their cool stuff around. And we’re going to interview them about their lives, about their jobs, about what they do, and what they think about Madison Harding, and how they wear our shoes![Photo via]
So what’s on the horizon - what’s the next step, we might say - for you and Barri at Madison Harding? I know that you just launched a Polyvore Design Collective...
Yeah, that’s huge. We’ve really partnered with Polyvore in the last six months, and they’ve done a tremendous amount for our business, promotion-wise, and there are so many people who are looking on Polyvore each day and [the collaboration has] just been such a great thing for us.
So we’re doing the design collective. We’re doing a collaboration with a blogger Olivia Lopez and that’s coming out this month, actually. She designed a really cool boot - like a festival boot - and she’s going to promote it, and we’re going to sell it on our website.
We’re doing a really cool new look-book for spring, which will be up soon on our website. We’re basically taking... We love street style and we have a lot of friends who are doing amazing things. They have cool jobs, they have cool lives, they have great style. So we’re going to pick ten different girls who we respect and love and think are great, and we’re going to go into their closets and we’re going to ask them to pick three of their favorite shoes from our spring line and we’re going to see how they style them. And take pictures of them in their home and their closet with all their cool stuff around. And we’re going to interview them about their lives, about their jobs, about what they do, and what they think about Madison Harding, and how they wear our shoes!
[Photo via]
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