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The Standard, East Village

The Standard, East Village
Overview: Since Andre Balazs took over the former Cooper Square Hotel for his latest Standard Hotel location last year, it gained immediate industry popularity. But this should come as no surprise when you consider all of Balazs' other well-received establishments. Balazs has also enlisted famed chef John Fraser for a still unnamed restaurant, set to open this fall at The Standard, East Village. Location: 25 Cooper Square Team: Andre Balazs (The Standard Hotels, The Mercer Hotel, Chateau Marmont) Insider's Scorecard: The space may have opened last year, but its popularity shows no signs of slowing down. Prabal Gurung jumped on the bandwagon early, holding his Fall 2012 show after party at The Standard East Village's Chez André pop up last year. This fashion week, the Mulleavy sisters kept it going by gathering at the hotel to celebrate their Rodarte Fall 2013 collection. Chloe Sevigny, Lindsey Wixson, and Emily Weiss were among the famous guests in attendance. [Photo: Emily Weiss, Devyn Galindo via] See Also: [6 New NYC Restaurants To Check Out This Spring] [Last Night's Parties: Carine Roitfeld Launches CR Fashion Book Issue 2, And Beyonce Debuts Her "Life Is But A Dream" Documentary With Oprah & Jay Z]

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