Social Media
Don't waste your time trying to talk someone up at the bar for a free drink -- some bars are "following" the new #trend of advertising through social media.
Gabriela's Tequila Bar: Every third check-in on foursquare with get you a free frozen margarita and they have a selection of about 80 tequilas - not bad. Make an average Tuesday like it's Cinco de Mayo.

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Brasserie Julien: Check-in to this French resturant on foursquare you will get a free cocktail. There's also free jazz performances at this Upper East Side venue.

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Le Poisson Rouge: A first time check-in on foursquare will get you a free drink after you buy the first one. The space also has a gallery and big name bands play at it's concert venue.

Vassili Verrecchia Shows Off His Favorite Things In His Paris Home
While his brother, Timothee, runs the NYC office, Vassili takes on the Paris-based side of things. To gain some insight to what inspires such a creative and entrepreneurial spirit, we asked Vass to show off some of his favorite worldly and sentimental possessions in his Paris home. See where Vass's travels have taken him...