"The Most Interesting Man in the World" Visits Manhattan

by AVERY SPOFFORD · July 22, 2010

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Think you've had a crazy weeknight out? Unless yours included running through quicksand, sticking your hand in a box full of bugs, sword swallowers, contortionists, and the most interesting man in the world, last night's Dos Equis Cargo Hunt Launch Party at Midtown venue Good Units has you beat.-

The theme of the evening was a scavenger-esque "Cargo Hunt" -- guests were challenged to run through quicksand, stick their hand in a bug pit, and navigate an obstacle course-esque rock climbing wall, all in the name of helping "The Most Interesting Man in the World" recover his "lost artifacts" (and to win some prizes, including tickets to the Dos Equis-inspired M.I.A. show on Governor's Island).

It was just like everyone's favorite childhood television game show, Legend of the Hidden Temple -- but with booze! And hottie khaki-clad hosts! Obvious upgrade.