COVET Fashion Launch Party with Rachel Zoe
Where: 82 Mercer
Who was there: Guests included Rachel Zoe, Blair Ethington, Jeffrey Tseng, Gabrielle Madolny, Rodger Berman, DJ Martial, Miguelina Gambaccini, Rebecca Minkoff, David Helwani, Kristian Laliberte, Mara Hoffman, Annabel Prouty, Annie Ladino, Brisa Davis, Christina Defilippo, Corey Kindberg, Marissa Meade, and Natalie Obradovich.
[Photo: Blair Ethington, Rachel Zoe, Jeffrey Tseng via BFA]
Other details: Last night, the new fashion app Covet launched with a party in Soho. Upon entering, there was a Drybar station set up for people to get their hair styled. There were multiple iPads with the app running for people to test out, and fashion illustrator Gabrielle Nadolny created free custom iPad cases for guests based on what they were wearing. Two models helped bring the app to life by wearing outfits found on the app in a window-like display.
[Rebecca Minkoff] [Whitney Goodman, Mara Hoffman] [Miguelina Gambaccini, Kristian Laliberte]
Covet had prize giveaways throughout the night, featuring gift cards, jewelry, and accessories. Brand ambassador Rachel Zoe was in attendance, and gave an enthusiastic speech to celebrate the app. Covet allows users to create outfits for specific events, using items from various designers including Rachel Zoe, Nanette Lepore, and Rebecca Minkoff. Users act as stylists, and the best outfits are rewarded with prizes.
Rachel Zoe (
@RachelZoe) tweeted:
Celebrating the official launch of @covetfashion (have you downloaded it yet?!) tonight with @rbermanus! #wayfun
[Rachel Zoe, Rodger Berman]
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