4food
At New York's most innovative fast food restaurant 4food, customers create and order their burgers on the 4food website on an iPad. Giving their creation a name before picking it up, 4food then broadcasts each burger on their social networking sites. Inside the restaurant is a large smart board which keeps track of and displays the most ordered burgers. The burgers are shaped like donuts and diners then choose a "scoop," which goes in the middle of the burger. The options at 4food are endless with several different buns to choose from, the choice of a beef, turkey, veggie, or salmon patty, and countless different scoops such as chill mango, avocado, and mac and cheese.
4food
40th Street and Madison Ave, New York, NY
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