Alexa Hirschfeld
Website:
Paperless Post
For those who don't: want to kill trees to throw a party
Alexa Hirschfeld, another Harvard alumni, came up with this idea while working as an assistant to Katie Couric at CBS. Unsatisfied with the options of the generic evites, she sought to create a website with the designs and personalization of real stationary, just without the paper waste. From this idea, the Paperless Post email invitation system was born. Now Alexa is one of the
100 Most Important Women in Technology by Fast Company in 2011 and one of The Guardian's Top Bachelorettes in 2012.
[Photo via]
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