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Myth #3: Whites should be served from the fridge and reds from room temperature.

The most important factor of enjoying a glass of wine is temperature. I don’t make that statement that lightly. It is more important than the glass you drink it from or the food you eat it with. Temperature influences how a wine tastes and smells.

Whites straight from the fridge (around 40° F) are too cold and many of the flavors get masked. The ideal temperature is around 50 to 55° F, so your best bet is to take it out of the fridge at least 20 minutes before serving.

Reds from the counter (around 70° F) are too warm, which emphasizes the alcohol in the wine. The ideal temperature is around 60 to 65° F, so if it’s at room temperature, place it in the fridge for about 15 minutes before drinking.


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