My favorite snack to indulge in is cool ranch Doritos. They are utterly addictive once you start eating them and I can easily go through an entire bag before noticing. Supposedly I feel satisfied afterward because they have the optimal level of salty and sweet, also known as the bliss point.
Developed by Market Researcher and Psychophysicist, Howard Moskowitz, the bliss point is that perfect balance of fat, salt, and sugar that the body craves. By tapping into our pleasure zone, it’s sending signals of “That’s delicious. I need another bite.” Essentially making you want more.
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