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Shopping: Imogene + Willie

Shopping: Imogene + Willie
Revamped 1950s gas station? Check. Custom-made, rough and rugged blue jeans? Check. Pamela Love jewelry, one-of-a-kind vintage pieces, and a seal of approval by THE Gwyneth Paltrow herself?  Check, check, and check. Created by Kentucky natives and married couple, Matt and Carrie, Imogene + Willie is the grandparent-named business that places a strong emphasis on heritage and tradition, despite its residing in Nashville's very trendy 12South neighborhood. The lovingly curated shop and friendly staff are definitely worth an in-person visit, but if you just can't wait for a flight to Tennessee, you can also shop online. Imogene + Willie 2601 12th Ave S Nashville, TN [Photo via]
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