Rachelle's Reading List, Wednesday February 1st, 2012

The Crunchie awards were last night! [TechCrunch] TechCrunch's annual awards, which bring out the best geeks in the land, took place yesterday in SF. No Love for Google at the Crunchies. [SFGate] The best overall startup of the year went to Dropbox. Here's a list of the winners: Here are the nominees and winners: Best Technology Achievement Lytro (Runner Up) NFC OnLive Siri (Winner) Tesla Flat Pack Battery Best Social Application Facebook Timeline Instagram (Runner Up) Google+ (Winner) The New New Twitter Path 2.0 Best Shopping Application Birchbox Fab (Winner) Gilt Groupe Lot18 Warby Parker (Runner Up) Best Mobile Application Evernote (Winner) Flipboard (Runner Up) Pandora Spotify Square TaskRabbit Best Location Application Airbnb Foursquare Grindr (Winner) RunKeeper (Runner Up) Uber Best Tablet Application djay Eventbrite At the Door Fotopedia (Winner) GarageBand Netflix (Runner Up) StumbleUpon Best Design Gojee Orchestra Path 2.0 (Winner) Pinterest (Runner Up) Quora Best Bootstrapped Startup (2010 winner: addmired) Github (Runner Up) Imgur (Winner) Instapaper Onesheet Tap Tap Tap (Camera+) Best Cloud Service Asana Box (Runner Up) CloudFlare Dropbox (Winner) Okta Twilio Best International Startup Badoo Klarna (Runner Up) Peixe Urbano (Winner) Rovio SoundCloud Wonga Best Clean Tech Startup Alta Energy Array Power (Runner Up) EcoATM (Winner) EcoMotors Hara Best New Device Galaxy Nexus iPad 2 iPhone 4S Kindle Fire (Runner Up) Nest (Winner) Best Time Sink Modern Warfare 3 Quora Skyrim (Runner Up) Turntable.fm Words With Friends (Winner) Biggest Social Impact Charity: Water (Runner Up) Khan Academy Kickstarter Practice Fusion Twitter (Winner) Angel of the Year Ron Conway Paul Graham Reid Hoffman (Winner) Keith Rabois Naval Ravikant and Babak Nivi (Runner Up) Kevin Rose VC of the Year Marc Andreessen & Ben Horowitz (Winner) Matt Cohler (Runner Up) Vinod Khosla Aileen Lee Yuri Milner David Sze Founder of the Year Leah Busque (Task Rabbit) Brian Chesky (Airbnb) Jack Dorsey (Square, Twitter) (Winner) Susan Feldman & Ali Pincus (One Kings Lane) Drew Houston (Dropbox) (Runner Up) CEO of the Year Dick Costolo (Twitter) Daniel Ek (Spotify) (Runner Up) Phil Libin (Evernote) Mark Pincus (Zynga) Jeff Weiner (LinkedIn) (Winner) Best New Startup of 2011 Codecademy (Runner Up) Fab Nest Pinterest (Winner) Turntable.fm Best Overall Startup of 2011 Dropbox (Winner) Instagram Gilt Groupe Spotify Square (Runner Up) Tumblr Thanks to everyone who watched, voted, or attended the Crunchies. This award show is about the tech community, and we’re honored to have you as our readers. Crunchie Award for Best New Startup of 2011 goes to Pinterest [TechCrunch] Online pinboard Pinterest, the hot new startup that’s growing at a phenomenal rate, won the Crunchie for the Best New Startup of 2011 at this year’s Crunchies. (This, despite the fact that it actually launched in 2010). The reason? Crazy, crazy traffic and growth. In November, the site had reportedly seen a 2,000% increase in pageviews, according to comScore. That wasn’t year-over-year growth, mind you, but the increase Pinterest had seen since June. At 421 million pageviews, the site had already surpassed more established players, like Etsy, for example. “Pinterest is a visual site, and a lot of people are visual by nature,” Silbermann explains. “But at its core, Pinterest is a site that connects people who are passionate about the same things. In the same way that people who use Facebook are excited to connect with people they care about, people on Pinterest are excited to be inspired by people with similar tastes.” [Photo: Evan Sharp, Ben Silbermann via]