10 Facts About the Business of the Sports Illustrated Swimsuit Issue [BI]
I know you're all holding your breaths for the unveiling of the new Sports Illustrated cover next Monday (cough, Winkevii). And I thought this may be of some interest to you. The Swimsuit issue is a multi-million dollar business that is bigger than the magazine that spawned it:
Since its debut in 1964, SI has moved beyond print, expanding into digital subscriptions, videos, a Twitter feed, talk-show appearances, and for the first time this year, a two-day music festival.
[Irina Shayk via]
Some of the top facts:
-The first Sports Illustrated swimsuit edition debuted on January 20, 1964, as a five page supplement. It was designed to increase readership during the winter lull between popular sports seasons.
-In 1997, swimsuit edition received special-issue status and has since become the single best-selling issue in Times Inc.'s magazine franchise.
-The swimsuit issue traditionally sells more than 1 million copies on newsstands.
-In 2005, the swimsuit issue brought in an estimated $35 million in ad sales. Today it generates 7% of Sports Illustrated's annual revenue, according to SI editor Terry McDonnell.
2012 Cover Model Short List Revealed [CoedMagazine]
- Hilary Rhoda
- Jessica Perez
- Jessica White
- Julie Henderson
- Kate Upton
Word on the street is that the front runners are:
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Sunday, March 9
Sean MacPherson took some time out to chat with us about his new restaurant, so click through to find out why we\'re calling Margaux your new go-to in NYC.