There are many factors that go into selecting an alcoholic beverage. Taste, and price are usually two of the most important, but the overall image of that alcohol is what really gets someone to commit to it. Advertisers spend millions a year trying to convey a specific message about their product, and what it represents. Unfortunately many ad campaigns for alcoholic beverages fail miserably, and leave viewers shaking their heads. However, there have been a few commercials over the years that portray the ideal image, while simultaneously capturing the audience. Let’s take a look at the top five liquor and beer commercials.