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Official culmination of the third annual Kiehl’s LifeRide for amfAR, a ten-day philanthropic motorcycle ride along the Eastern Seaboard to raise awareness for HIV/AIDS research and resources, and in celebration of the International AIDS Conference staging in the United States for the first time in 22 years beginning July 27 in D.C.
The event will feature the motorcyclists riding up M Street to the Georgetown Kiehl’s; motorcycle-inspired bites created by each chef, motorcycle-themed Georgetown Cupcakes, beverages from event sponsor AriZona Beverages and a $115,000 check presentation to amfAR from Kiehl’s Since 1851 President Chris Salgardo.
In celebration of LifeRide, Kiehl’s will introduce a Limited Edition Active Lifestyle Essentials Kit, with 100% of Kiehl’s net profits from the sale of this product, up to $25,000, to benefit amfAR. The kit includes Kiehl’s new Eucalyptus Lip Relief (available only in this kit), full-size bottles of Cross-Terrain All-In-One Refueling Wash, Ultra Facial Cream, Cross-Terrain UV Face Protector SPF 50, Facial Fuel Eye De-Puffer, and deluxe samples of Creme de Corps, Ultimate Strength Hand Salve, and Midnight Recovery Concentrate. It features a specially-designed tattoo-inspired motif for the ride and will retail for $74.00 ($98.50 value) at Kiehl’s stores nationwide, and at Kiehls.com.
In the spirit of giving, Kiehl’s will offer a Celebration Discount of 15% off all purchases on July 20th and 21st at the Georgetown and Tysons Corner stores, and online at Kiehls.com on July 22nd & 23rd. Simply enter the code LIFERIDE at checkout. For every customer that joins us, Kiehl’s will donate $5 to amfAR
One lucky attendee will have the chance to win a ticket for themselves and a guest to attend the amfAR & GBCHealth’s Together to End AIDS Gala, honoring Bill & Melinda Gates on July 21st at the Kennedy Center.
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