PREMIUM menswear pop-up at Union Market
What: PREMIUM menswear pop-up
Where: Union Market’s Maurice Electrical
Who was there: John Wall, Raheem DeVaugh, John Geiger, Mike McAdoo, Chaz French, Ashley Outrageous, Norma Now, Brandon Hill, Peter Chang
Other details: Washington Wizards point guard John Wall and R&B singer Raheem DeVaughn were among the notable attendees who joined PREMIUM at the menswear brand's pop-up launch party. The event, sponsored by Asics, drew more than 500 fashion-focused Washingtonians at Union Market’s Maurice Electrical warehouse. Additional high-profile guests included sneaker designer John Geiger, Dallas Cowboys player Mike McAdoo, D.C. rapper Chaz French and influencers Ashley Outrageous and Norma Now.
In addition to shopping PREMIUM classics such as the Terry Tee and Boucle Lounge Pants, customers will had the opportunity to peruse the 15-piece collection exclusive to the pop-up, including a capsule collaboration with sneaker designer John Geiger. The pop-up’s immersive experience, designed by PREMIUM in partnership with D.C.’s No Kings Collective, features a laundromat-themed art installation with a unique social media component.
Co-founders Davin Gentry and Tyler Hundley initially launched PREMIUM in 2011 as an accessories imprint. Over the last five years, Gentry and Hundley have evolved PREMIUM into a full-range, high-quality men’s clothing line. With partners Kevin “Scooty” Hallums and Pete Forester, they design and manufacture PREMIUM out of D.C., Los Angeles, Las Vegas and New York City.
[Photos via Joy Asico]
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