George Frost's aesthetic is very warm, which is rare for a men's jewelry line - how do you achieve this?
George Frost's aesthetic is very warm, which is rare for a men's jewelry line - how do you achieve this?
I believe our aesthetic is soulful and warm because we create jewelry that is based around strong concepts. We make sure to stay true to our concepts – for example, in our Love and Luck collection, we have asked ourselves “Would a solider wear this?” If the answer is yes, then we can feel good about the piece living in the collection. I think that when jewelry tells a deeper story, it is less cold and meaningless. Our clientele appreciate that.
