Soraya on Features
SD: We have features done by writers, photographers, and videographers who capture stories that we come up with to help explain the Zady brand. Our brand is more than just fashion. We're trying to reach out to people who want to live in this immersive, conscious way. We have an article on our site, written by my sister, actually, about shopping like our grandmother did; putting attention into how you buy a product, what the fine details are, how long it might last, and preserving it. And then on a completely different end of the spectrum, we have a piece called ‘Work-Life Integration,’ asking can our generation really have work-life balance or do we have to just assume that we must integrate work into our lives and what does that look like? Then a great writer, Mia Fontaine, wrote a piece for us on the history of denim, which I never knew. But now it’s become so relevant since I wear Imogene + Willie so often. Maxine does too, so we jokingly call it our uniform. But we like to write stories like this because in addition to being informative, they’re actually entertaining, and it’s part of us.
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