I saw Instagram photos of what looked like really beautiful, hands-on packaging. Do you apply the same level of consciousness to those details as well?
I saw Instagram photos of what looked like really beautiful, hands-on packaging. Do you apply the same level of consciousness to those details as well?
MB: [Laughs] When you say ‘hands-on,’ it was literally us packing boxes. But it was actually quite challenging to source packaging material that we knew the origin of. We definitely want to know where everything is coming from throughout the whole brand. So, our packaging was all made in the U.S. we’re actually working with one of our product brands, Winter Session, to help develop packaging so it could be made even closer-by. It is a really hands-on experience. The whole experience, from the web products that we have to the iPad application that we’ll have later, down to receiving the package and what that experience is like, is all part of the same process and we want it to be beautiful.
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