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7. In a recent poll by LIM College students, apparently 68% of people ages 18-25 prefer shopping in store versus online. Also, 20% said they have never heard of websites like Gilt Group. The study concluded that 68% of these students are active users of the internet and they predominately use style or shop review sites before purchasing items in store. The reason is because shopping in store provides social activity. [Refinery 29] [Photo via]
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