2. VOGUE and Conde Nast launched a new social media tool, Social Sidekick. The web tool works as an aggregator for most-shared content from
W, Style.com,
Glamour,
Self,
Teen Vogue and
Lucky. Cool tool? Yes. Needed? According to
Business Insider,
“It’s nice to look at, but it won’t make a big difference to the bottom line.” [
Fashionista]