What are you most excited for next?
Maggie: Jac designed some jackets for Fall that I'm dying for - but I don't want to rush summer! I'm going to live in our jean shorts.
Max: I currently can’t take off my Form jeans I love them so much – so I’m looking forward to falling in love with whatever Jac designs next. Plus, seeing the brand grow and stand on its own two feet. I’m constantly inspired by my co-workers and what we can accomplish as such a small team.
Jac: Advancements in fabric - I love to see what the mills are developing for seasons ahead. We just set our “Flex Tech" jean and were the first brand to bring this unique quality to the US. It has 80% two-way stretch and feels like magic on the body. In response to the athleisure trend, our mills have created a fabric that looks like denim but acts like a pant you could work out in (or travel, or nap in). If you had told younger me 10 years ago that this type of fabric would exist in the denim market, I would not have believed you!
