Why do you think this concept has taken off so quickly?
Sam: Honestly, people just want to eat healthily without feeling like they are compromising in the process! We call it indulging without the guilt. It’s quick, easy, reasonably priced and good for you (and the planet too!). There aren’t many places in the city you can grab-n-go with a plant-based lunch and have it be fresh and filling without emptying your wallet. Additionally, I think our kitschy, almost silly branding and inviting design really help to make by CHLOE. approachable for all guests.
