Where do you see the brand in 5 years? Do you have any plans of expanding beyond cashmere?
Where do you see the brand in 5 years? Do you have any plans of expanding beyond cashmere?
Pierre: Our primary goal is to be the world’s premier online luxury cashmere retailer. That’s where our focus is right now. In 2014, we’ll be expanding into Mens and Kids. We’ll also start testing out some home accessories.
Beyond that, our plans for expansion will be centered on going international. In five years, we’d like to see the brand positioned in select markets in Asia and Europe. Ultimately, we want to be the global destination for cashmere.
Aside from that, we want to continue to build our Ivory Row community. We truly enjoy communicating with our audience of customers. We love their feedback, their enthusiasm, and their love of our brand. If we can continue that feeling of connectedness, we’ll know that we’ve built something truly special.
