Where do you hope to see Negative in 5 years?
World domination via underwear? Hah. Kidding aside – we have big ambitions with Negative. We want to provide a legitimate alternative to disrupt the status quo and raise the standard. We want to give more women a reason to love their underwear drawer. At such an early stage, it’s pretty tough to predict 5 years from now (let alone 5 months from now!), but if we keep growing at this pace, the future looks exciting.
