Describe the "Veronica Beard" woman.
We design pieces that we hope will become personal style staples and wardrobe MVP’s like The Jacket. This Brand ethos produces cool classics and elevated, feminine tailoring. We believe our greatest advantage is the fact that we know our customer so well. She is the focus of every conversation here at Veronica Beard. We always say ‘we are our customer’ because we walk in her shoes every day. She does it all and needs a uniform that allows her to do so and look good doing it. We strive to design modern pieces that help our customer identify her own style and that ride the line between classic and cool. We are confident that she can rely on us for these iconic pieces that become indispensable to her and make up her uniform.
