How did you first find people to tape?Elisa:Everyone would recommend 5-10 friends. We are always scouting and we would just walk up to people. It's kind of endless.So right now how many videos do you have?Lily:600 are up on the site. We're addicted. We've shot about 100 that aren't up yet. The shoot is amazing, it's all we want to do all day, everyday. It's like a drug- we always joke that we need to inject ourselves with more shootings (videos).[Photo: Tavi Gevinson via StyleLikeU]You have bigger names on your site now like Zelda Kaplan, Theophilus London, Waris Ahluwalia, and Tavi Gevinson. Is that your focus?Elisa:We're not discriminating on types, they could be homeless or super wealthy. The whole image of the site is to get rid of the boxes. You know, and the judgments. That being said, we do have a wishlist.
[Theophilus London via StyleLikeU]Who's on this grand wishlist?Elisa:Robyn, Erica Badu, Wiz Kalifa, Santigold, Kimbra. It's people with personal style. We're not about to forgo our ethos but we're not against bigger people either. We don't pick people that need hair and make up. Not an overproduced shoot.
Ultimately, what makes us the happiest are the ones that no one knows about. We continue to shine the light on people that normally don't have the attention and it's the essence and the core of what the site is about.
Take a look inside the late Zelda Kaplan's closet with StyleLikeU!