How do Salons provide a better art-viewing experience than a gallery or museum?
How do Salons provide a better art-viewing experience than a gallery or museum?
Well, listen, I’ll tell you a story. Two months ago, I met a couple - they are two of the most important art collectors in the world today. They have [about] a 900-piece art collection, a huge collection. They told me somebody once asked them this question: 'If you had to make a choice between giving up your artwork or your relationship with artists, which would you give up first?' And they said, 'Of course we’d give up the art, because the relationship with the artists is what defined what we are today.' And so I think that’s the answer, basically. When you want to collect art, it’s not about buying an object, which is a painting, or a sculpture, or an installation; it’s about buying into an experience which involves learning, which involves discovering a lot of things about yourself, which involves meeting the artists. So we give people the opportunity to do just that. The artist is present in the room most of the time.How have the artists reacted to the experience so far?
It is a big change for artists. Artists are typically used to pushing back any relationship with the collectors to the galleries. And it’s not necessarily that they want to, it’s just that’s the way it is. So we found artists to be extremely, extremely happy to be able to participate in the way that their story is told in smaller and more manageable, targeted events. We found artists to be frustrated by the mediation they’re given by some galleries—that’s not the case for all of them, obviously there are some amazing galleries out there—so we've found the reaction so far to be great.[Photo via]
Well, listen, I’ll tell you a story. Two months ago, I met a couple - they are two of the most important art collectors in the world today. They have [about] a 900-piece art collection, a huge collection. They told me somebody once asked them this question: 'If you had to make a choice between giving up your artwork or your relationship with artists, which would you give up first?' And they said, 'Of course we’d give up the art, because the relationship with the artists is what defined what we are today.' And so I think that’s the answer, basically. When you want to collect art, it’s not about buying an object, which is a painting, or a sculpture, or an installation; it’s about buying into an experience which involves learning, which involves discovering a lot of things about yourself, which involves meeting the artists. So we give people the opportunity to do just that. The artist is present in the room most of the time.
How have the artists reacted to the experience so far?
It is a big change for artists. Artists are typically used to pushing back any relationship with the collectors to the galleries. And it’s not necessarily that they want to, it’s just that’s the way it is. So we found artists to be extremely, extremely happy to be able to participate in the way that their story is told in smaller and more manageable, targeted events. We found artists to be frustrated by the mediation they’re given by some galleries—that’s not the case for all of them, obviously there are some amazing galleries out there—so we've found the reaction so far to be great.
[Photo via]
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