Who would you say Rivington Design House is for?
Like I was saying before, with everything I have ever done, it was never intentional. So who’s it for? It’s for no one; it was made for nothing. It just happened. What is the space? The space is a creative space. What do we do here? We do a lot of corporate identity, but I think that someone who comes to us is looking for someone who has a concept of edge and style, but who still has a concept of what a major brand is, what is appropriate, what will be read easily. My background is absolutely founded in business; it comes from that. Growing up in an art store with business and art, learning how the two of them mix. I think that gives me one of the most unique perspectives in this field.
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