Joe Mimran, Creative Director, Joe Fresh
Joe Mimran, Creative Director, Joe FreshJoe Fresh began in supermarkets – do you think your consumer has evolved along with the Joe Fresh brand? Without a doubt. As we’ve tried to grow outside of that distribution, we’re doing lots of freestanding, lots of urban, lots of fashion customers. We’re dialoging with them on an ongoing basis, and I kind of love that. It’s been a lot of fun!
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