Interview: W Magazine's Edward Enninful Celebrates 25 Years In Fashion With 'Seven Deadly Sins'

For my 25th anniversary I was approached by Beats by Dre to collaborate on a project. I always loved Dr. Dre from when I was growing up, and I love Beats, kind of cross generational, cross cultural. So I always liked them, but I also knew that I didn't want to do something that was about the past, my career, the things I've done. I just really wanted to do something that was about now, about the future, about digital, because my work is normally in print or in a magazine or you see it in an ad. But it was great to have it, sort of larger than life, in Times Square. For me that was new.

[Photo via @edward_enninful]