Courtney Worthman (Influencer Marketing, Cogent)
What does it mean to be an influencer in New York City?
It takes a lot of dedication because there are parties every single night, and to stay on top of things, you have to be out and about.
Why is it becoming important to have a contingent of micro influencers versus macro influencers?
Micros are getting a lot more credit these days because what they post is truly authentic. Brands are noticing their engagement and noticing they have true fans and loyal followers, and capitalizing on their networks.
[Photo courtesy Cogent]
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