You have done a great job at featuring local fashion bloggers on your web site and inviting them to host events at your store. Why do you think these ladies have such an impact on influencing visits to your store?
Style bloggers have a strong impact on consumer marketing now as they present themselves as an accessible Style Ambassador. They give us a glimpse into their personal lives and attract interest in their quirky takes on personal style. They provide inspiration but also feel like a best friend who comes over to get dressed before brunch or a night out. It’s important to tap into that culture and access their devoted readership and social media followers by featuring them on my web site and showing items found in my stores that make it to their site.
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